Smart Brevity - Lessons

While reading Smart Brevity by VandeHei, Allen, & Schwartz, a few lessons stood out. Here they are:

• Destroy anything that distracts from the essential points.
• Ask yourself: Would you read it if you hadn't written it?
• Write -- then go back and kill at least half the words.
• Remember: Brevity is confidence. Length is fear.
• Don't be fancy -- be effective.
• Be simple, clear, direct.
• Simplify to exaggerate.
• Less is more